The LEGO® Botanicals Bloom Bar is a pop-up experience where guests discover their perfect botanical match through an interactive quiz, then build and take home personalized LEGO roses, all while creating lasting Valentine’s Day memories. This special event takes the guesswork out of gifting, empowering guests to build meaningful tokens of gratitude that make loved ones feel genuinely appreciated and truly special.  At the LEGO Botanicals Bloom Bar, the LEGO Group is challenging holiday norms with a unique and thoughtful alternative to traditional Valentine’s Day celebrations, where play replaces perfection and genuine connection takes center stage.