Event Details Time: 11am Thursday, January 1, 2027 | Beachside at the Tides Hotel We will pay homage to one of Charleston's funniest residents, Bill Murray! The Polar Bear Plunge rounds out the weekend of New Year's festivities on Folly Beach, including the Flip Flop Drop & Fireworks on New Year's Eve. The annual plunge will take place beachside at the Tides Hotel and will include a costume contest, commemorative t-shirts, and, of course, a plunge into the "chilly" Atlantic. All attendees are encouraged to come in costume, especially as your favorite Bill Murray character, and be ready to ‘freeze your bills off.